Latest News
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Why a Football Kit is the Perfect Christmas Present!
Some gifts are fun for a moment. Others change someone’s whole year – or more. Sports kit is one of those gifts — the kind that gets worn, washed, and...
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Reflecting on SOOO London
It’s been nearly a month since SOOO London closed its doors, and we’ve been reflecting on just how special it was to have a space dedicated entirely to women’s sport in...
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Eleven as One official launch
Earlier this month, the Eleven as One team – along with family, friends, and supporters – came together at the brilliant SOOO London to celebrate our official brand launch.
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Eleven as One Takes Over SOOO London Window
Last week, we proudly took over the window at SOOO London to mark the launch of our very first Eleven as One women’s football kit, showcased in the House of...
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The Female Fit: Why Men’s Football Kits don’t work for Women — and what we’re doing about it
When the team behind Eleven as One first went looking for women’s football shorts for training, we assumed it wouldn’t be that difficult. But what we discovered was a serious...
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On the Ground: the spirit of Women's Football in full force at at Women's Euros
As a proud England fan with Welsh roots, I wondered if I’d feel conflicted heading into the final Group D match at the Women’s Euros in St Gallen. But after...
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Designed to Belong: Why we started a Women's Football kit brand
As part of the generation of women who were told football wasn’t for them, our founder Julia Cove-Smith remembers being firmly shut down at school and told football was not...
