Earlier this month, the Eleven as One team – along with family, friends, and supporters – came together at the brilliant SOOO London to celebrate our official brand launch.

The evening was about more than just marking a milestone; it was a chance to say thank you to everyone who’s supported the brand so far – sharing ideas, advice, connections, and encouragement. It was also a celebration of the community growing around the women’s game, and a call to action: to keep creating opportunities for everyone to experience that incredible football feeling.

Big thanks to Nemone who brought the energy behind the decks, while Harriet from Girlactico kept things lively with quizzes and competitions. There were football skills on show, table football battles, and the claw machine was packed with Eleven as One prizes.

And we ended the night with something special – giving guests the chance to become the first female football statue in London, by striking their best pose in the SOOO window on Regent Street.

To everyone who came along: thank you. Your support means everything.
This launch marks the start of something bigger – building a movement that celebrates the power of sport, community, and belonging.