It’s been nearly a month since SOOO London closed its doors, and we’ve been reflecting on just how special it was to have a space dedicated entirely to women’s sport in the heart of London.
For us, SOOO London was so much more than a store — it was a hub for connection, collaboration, community and belonging.
Here’s what made it great:
- A place to connect with customers – We loved chatting face-to-face with the women and girls who inspire everything we do.
- A meeting point for brands and founders – Sharing ideas, stories, and ambitions with others in the women’s sport space was energising and inspiring.
- A home for collaboration – It became our go-to spot for meetings with partners and suppliers, sparking new ideas and partnerships.
- A space for relax – From spontaneous kick-arounds to competitive games of table football, or evening panel events.
We’re definitely missing SOOO London, but feeling grateful for what it represented — and excited for whatever (and wherever) comes next.