Eleven as One is one year old!
The end of July is exactly one year since Eleven as One officially launched. Looking back over our first year, I'm incredibly proud of what we've achieved. We've launched our online store, been stocked at SOOO on Regent Street alonside an inspiring community of female-founded sports brands, and best of all, seen women and girls taking to pitches across the country wearing Eleven as One.
And we're only just getting started.
Over the next year we'll be launching our teamwear collection, continuing to develop products with women at the heart of every decision, and working with more clubs and communities to make sure every player has access to kit that fits, performs and makes them feel confident on the pitch.
To everyone who has bought from us, shared a post, tested a product, given feedback, introduced us to someone new or simply cheered us on over the past year - thank you!
Here's to year two #WearTheFeeling
"Walk into the flagship stores of most major sports brands today and you'll struggle to find women's football kit on the shelves. Search for women's football shorts on many of their websites and you're still likely to be shown an image of a man wearing football kit. For me, that says something important. Women's football may be growing rapidly, but too often women are still treated as an afterthought.
That's why I launched Eleven as One.
Our mission is simple: To give everyone access to that football feeling. this means designing, making and selling football kit created specifically for women. Not adapted from men's products, but designed from the ground up by listening to grassroots footballers and understanding what they actually want from the kit they wear every time they play."