When we first started working with Saboteur Studio to develop the Eleven as One brand, our focus was simply on finding the right name. But very quickly, the conversation moved beyond that and into how the brand should feel. And colour became a big part of that story.

From the outset, we knew we wanted to ground the brand in some timeless tones like navy and black - but it was just as important to bring in brighter, more expressive colours. Football, after all, is our happy place. It’s what lifts our mood, marks our weeks, and brings energy into our lives - so the brand needed to reflect that sense of joy.

When the Saboteur team came back with their proposals, they didn’t just present a colour palette - they brought it to life. Each colour was given a football-inspired
name, adding personality and meaning to the brand in a way that immediately clicked.

Since then, those colours have become a central part of Eleven as One. They run through everything we do, from our website and emails to shirts and socks, and even the Style of Our Own window takeover last summer.

As we look ahead to launching our teamwear collection later this year, those same colours will take centre stage once again. Clubs will be able to choose from options like Victory Violet, Gaffer Green or Baller Blue - each one rooted in the gamewe love.

For a football-focused business, it feels like the perfect fit.