Last week, we proudly took over the window at SOOO London to mark the launch of our very first Eleven as One women’s football kit, showcased in the House of Women’s Sport on Regent Street.
It was truly a team effort – with family, friends, and the incredible SOOO team all getting stuck in. A special shout-out goes to Doug, Fraser, and Ryan for their meticulous work applying the window vinyls. The result? A bold celebration of women’s football that stopped people in their tracks.
At Eleven as One, our mission is simple: to give everyone access to that football feeling. We’re passionate about supporting women in football by designing, making, and selling kit specifically tailored to women’s bodies.
For this launch, we wanted to go beyond simply showcasing kit – we wanted to champion the everyday athlete. That’s why we turned the SOOO London window into something much more: the chance to become the first female football statue in London. Visitors were invited to strike their own powerful pose in the window, sharing in the moment with the hashtag #strikerpose.
Missed It? We’ll Be Back!
If you didn’t get the chance to stop by last week, don’t worry – we’ll be back!
On Friday 3rd October, the Eleven as One kit will once again take centre stage in the SOOO window, giving you another opportunity to practice your statue pose and celebrate women’s football with us.