When the team behind Eleven as One first went looking for women’s football shorts for training, we assumed it wouldn’t be that difficult. But what we discovered was a serious gap: most major sports brands didn’t offer women’s football kit at all. And the ones that did? They mostly stocked expensive national or club kits — great for fans, but not exactly what you’d wear for a casual kickabout on a week night.
To understand the issue better, we surveyed women’s football players across the UK. Despite over 60% of respondents playing at least twice a week, many of them said they still wore extra-small men’s or oversized boys’ kit.
The feedback was clear — and consistent:
“I can never find proper female football shorts, so I usually end up buying uncomfortable men’s ones.”
“It feels like football kit has just been adapted from men’s designs — but the female body is completely different, so the fit should be too.”
It confirmed what we thought: too many women are playing in kit that wasn’t made for them — in design, fit, or function.
That’s why Eleven as One exists.
The brand may be in its early stages, but its mission is clear: to listen to women playing the game, to test and refine kit alongside them, and to build something better — piece by piece, season by season.
Because comfort, confidence and performance should be part of every woman’s experience of the game – and that starts with kit that fits.
Got thoughts on what makes the perfect football kit?
We’d love to hear from you. Drop us a message, send us your feedback or tell us what you want to see next at hello@elevenasone.co.uk